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From Marketing to Data: My Keyrus Journey
Life is a journey, and every path leads to new discoveries. Mine started in marketing, but it wasn’t long before I stumbled upon the fascinating world of data. From the moment I discovered its endless possibilities, I was hooked.
When the COVID-19 pandemic hit, it changed everything. For me, partial furlough became an unexpected opportunity—I decided to upskill and enrolled in a Data Analyst program while continuing to work. It was the turning point that shaped my career.
Joining Keyrus
With my new degree in hand, I was eager to explore new horizons. Consulting quickly became the obvious choice: a role where I could gain exposure to diverse industries and continuously challenge myself. I applied to three consulting firms, received three job offers, and chose Keyrus. Why? Because I felt it offered the most opportunities for growth—and I was absolutely right.
Over the past two years, I’ve had the chance to work with a variety of companies across different sectors. Each project has been a new challenge, helping me grow both professionally and personally. I’m part of the Digital Consumer Solutions team, where we specialize in analytics, e-commerce customer journeys, and Customer Data Platforms (CDP). Our team’s diverse skill set allows us to tackle a wide range of projects. But if you really want to know the full extent of what we do, you’ll have to join us—there’s always room for passionate people ready to push boundaries and make an impact.
Beyond client projects, I’ve taken on internal responsibilities that have helped me develop new competencies. I even became a coach, guiding and mentoring others in their professional growth. My path with Keyrus has been nothing short of amazing—and it’s far from over!
A Culture That Grows with You
It’s not just about the work. From BBQs and after-work gatherings to year-end parties and team events, Keyrus creates plenty of opportunities to connect, have fun, and build strong relationships. Speaking of company culture, Keyrus thrives on a horizontal management style where everyone can share ideas, collaborate freely, and co-create. Here, your initiatives matter—whether they’re driving value for our clients, supporting the growth of our consultants, or helping us all to make data matter.
What’s Next?
Now, we keep moving forward. The world of data is booming and constantly evolving—and Keyrus is determined to be a key player in this transformation. We, the Keyrusians, are committed to staying at the forefront of new developments and innovations in the field.
If you’re looking for a place to grow, work on diverse projects, and be part of a family that works hard and has fun along the way, then Keyrus is the right place for you. And trust me, every Keyrusian will be excited to welcome you aboard!
Ready to start your own journey? Join us at Keyrus and make data matter!
Thomas De Coninck
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